Website migration project at scale

The main challenge for them is to cost effectively migrate old websites to a new and modern platform.

When it comes to online presence, keeping up with rapidly changing technology and design trends is critical.

One of the biggest and most obvious technology changes was the evolution from desktop sites to mobile-friendly websites to responsive and adaptive design.

However, there have been less obvious evolutions for example when it comes to speed and security with SSL certificates and HTTP2 or subtle changes to SCHEMA.org markup.

Whether driven by consumer trends or Google’s latest algorithm change, B2SMB service providers need a platform that will not only react to, but also anticipate and stay ahead of the curve when it comes to this ever changing landscape.

But many service providers are stuck with a large portfolio of websites on an outdated legacy platform that does not keep up with design and technology trends.

What are their options to bring their client websites up to speed?

The desire to switch to a new website platform

Given the ever evolving digital landscape, there can be many reasons for an SMB service provider to want to switch to a new website platform:

• Maybe their current sites are not responsive?
• Maybe they do not perform well for SEO?
• Or perhaps the design is outdated and their platform is too inefficient?

Whatever the reason, most of our partners and prospective partners are faced with the problem that they have large quantity of existing websites sitting on one (or more) outdated legacy website platforms, ranging from home grown platforms and old acquisitions to SaaS solutions that have not kept up with technology and open source CMSs that have too many security flaws and scalability issues.

Once a B2SMB service provider has decided they need a new platform, they must guage their capacity to migrate their existing websites onto the new platform. Migration is a project in itself that comes with a number of challenges and must be well thought out and planned in order to be successfully executed.

Website migration project considerations and challenges

There are many technical and design considerations when engaging in a website migration project.

From a technical perspective, will the website migration be a simple content transfer and injection, or a custom migration to get a close to a 1:1 content and design transfer?

Almost as important, there are both internal and external expectations that need to be managed throughout the process as well:

• How will this process be communicated to customers?
• The sales team?
• The fulfillment and account teams?
• How will resources be managed to keep up with production and support?

Website migration at scale with Mono

At Mono, we believe that the goal of a website migration project should not be simply to move a site from one platform to another, but also to improve the site's performance through the moving process. The new site should be faster, perform better in terms of SEO, be responsive to fit all modern screens and provide a more intuitive platform and user experience for making updates and content changes. The site should also be fully editable by both DIFM-managers and DIY users in its migrated stage.

Website migration projects are usually not simple. There are many moving parts and potential pitfalls that can be avoided with the right approach and expertise. One of the most important success criteria is preventing churn and improving customer satisfaction. That's why it can be hard to make a website migration plan template that works for everyone.

At Mono, we believe in a customised approach. A good migration strategy along with Mono´s powerful platform tools and know-how have successfully steered several of our partners through a mass migration-process and provided them with not only happier customers, but also with a stronger product.

Download website migration project white paper

If you’d like to learn more about our experiences with migrating websites at scale, please download our white paper Website Migration and don't hesitate to get in touch.

About Mono Solutions

Mono empowers digital agencies, telcos, SaaS, WaaS and other resellers with an all-in-one website building solution and multi-site management tool that can simplify and optimize the process of selling, building, and managing client websites. Operating exclusively B2B2B allows Mono to focus on the unique challenges and opportunities of digital resellers, our partners. We are not just a vendor. We are your business partner. Want to try our platform for yourself? Reach out to our team today to get set up with a free demo account.