Jasmine de Guzman | 05/03/2019

#LSA19: BIY, DIY, DIFM: Which Model Makes Sense and for Whom?

Last week at the annual LSA19 conference in Dana Point, our Head of Marketing & Communication Jillian Als joined a panel to discuss buy-it-yourself (BIY), do-it-yourself (DIY) and do-it-for-me (DIFM).

This session recap highlights the main points from the panelists discussion during the session.

This article was originally posted on the LSA Insider blog on February 26, 2019.

This panel featured some our industry’s favorite acronyms – Buy-it-Yourself (BIY), Do-it-Yourself (DIY) and Do-it-for-Me (DIFM). As an industry, we’re all trying to help small businesses succeed online, so how can we as technology and service providers best engage with our small business customers and get them more involved in their online presence?

The session was moderated by Neal Polachek from Board Advisors, and the panelists included:
Jillian Als, Head of Marketing & Communication at Mono Solutions
Perry Evans, President at ThriveHive
Todd Renard, VP of Digital Product Management at Vivial