Julianna Carlson-van Kleef  |  08/08/2024

Supercharge client site fulfilment with AI-powered web building

This post covers: How digital agencies and website resellers can compete in the AI-powered landscape of web design.

Artificial Intelligence (AI) is rapidly changing website design as we know it – from how websites are created, designed, optimized, personalized and even sold.

 

AI–enabled web design tools are ushering in a new era of efficiency, creativity, and user-centric experiences.  

 

Access to user-friendly web building tools can help small and midsize businesses (SMBs) boost their credibility by building a strong digital presence.

 

And the oft-reported statistic that 75% of users judge a company’s credibility based on the design of the company website highlights the importance of a nice-looking website design. While this statistic stems from a 2002 study, it still rings true today – if not more so.

 

Today, almost anyone can create a website without much effort. Where developers were once a must to create a website, now no-code website builders with powerful editing features are available. And more and more are looking to AI-enabled website building tools to create professional, well-designed sites.

 

So how do agencies and other digital providers who sell websites to SMBs compete in this AI-powered landscape?

 

 

Sell time

 

Image showing a stopwatch icon, along with icons representing email, hosting, search (SEO), AI, editing, and global sitewide design

 

To start, agencies and digital resellers can make use of AI-enabled website building tools designed to sell, build, and manage websites at scale.  

 

Time is always important – and tools designed to do tasks at scale reduce manual work and repetitive actions. Customers who choose to have some editing control of their site (what we call a do-it-with-me model) will appreciate time-saving sitewide editing features; while customers who leave the work to you (what we call a do-it-for-me model), can enjoy the benefits of lower production costs.  

 

And while AI-enabled tools are making it possible for almost anyone to create a website, even if the process is easier and quicker, it is still one task that a small business may not really have time to handle properly. Websites are more than the design – Help SMBs with hosting, ordering domains and branded email addresses, search engine optimization (SEO), and scaling the website as the business grows.  

 

Sell your prospective customers your time and expertise.

 

 

Sell best practices 

 

Sell best practices - a website showing a high rating (5 out of 5 stars)

 

AI can do many wonderful things – many that were not thought possible just a few years ago. Yet how AI is incorporated into tools needs careful thought and consideration to truly make things easier and provide value for the users. Some AI-enabled tools have taken greater care into considering how best to help end-users through product features than others.

 

And it is here, as an agency or digital reseller, that you can help your customers navigate through the AI-buzzword tools and provide value by finding solutions that truly incorporate best practices in web design. 

 

 

Sell a great first impression

 

An image with 3 faces: sad, neutral, and happy. There are then 5 stars above the faces; indicating levels of satisfaction.

 

“Never judge a book by its cover” is a widespread saying – but does it really hold true? The sentiment is nice: don't judge the heart and quality of the story by its packaging. Yet at the same time, there are many well-known stories that are reprinted and repackaged with different covers and images precisely to appeal to a reader’s design preference.  

 

The same can be applied to a website. The heart of the business content may be fine enough, but if it is not packaged nicely, or the design is not geared toward the right target audience, these potential customers might look for the same type of company packaged in a way that better suits them. 

 

So you, as a digital agency or website reseller, need to sell your prospects a site that will provide them a great first impression in their visitors’ eyes. And to do so, you also need to make a great first impression. Afterall, as the saying goes: you never get a second chance at a first impression.

 

So how do you do that?

 

Create a better sales pitch. Make your sales pitch personal and demonstrate how you can provide value to your customer. Rather than telling your customers the type of website you could provide, you can present a high performance and professionally designed website tailored to your prospect. Present a website designed with best practices in mind that includes all the key sections and features a modern-day website needs. All of this with personalized information about your prospect.

 

What once might have sounded like a tedious, time-consuming affair is now possible. With the right tools to help you, you can do that – quickly.  

 

 

Sell with Mono Quick Creator AI

 

Image showing the steps of quick website creation - selecting basic prospect information, selecting a template, AI content categories, and a notification that a website has been created.

 

With Mono Quick Creator AI, we have expanded upon our existing quick website creation tool to help agencies, SaaS, WaaS, and other digital service providers sell and build websites at scale. Mono Quick Creator AI shrinks website creation down to a simple flow, so sales reps can create beautiful website proposals and landing pages for marketing campaigns in a matter of mere minutes, without advanced tech or design skills. There is no need for the sales reps to be well-versed in our advanced white label website builder or multi-site management tool.

 

Through the simple flow, Mono Quick Creator AI builds relevant, tailored websites, making it ideal for sales reps to show potential customers the type of website they could expect. These created sites can serve as a conversational piece - a way for the sales rep to open the door and hear the wants and needs the client or potential buyer has for a new website, website redesign, or campaign landing page.  

 

This lead generation tool integrates seamlessly with the rest of the Mono Platform. The site's business information is added automatically into our multi-site management tool (Reseller Admin interface), and then designers can use the created site as a starting off point to build out the website in our website builder (Mono Editor).   

 

Are you interested in using Mono Quick Creator AI to create client sites to grow you business? Want to learn more about how the Mono Platfrom can support your growth? Talk with Sales today and take the Mono Platform for a spin.