How to upsell email to your SMB clients

If you're a website reseller - whether a digital agency, SaaS company, or similar - you're likely always looking for new upsell opportunities.

For website resellers, upselling business email could be an easy win. Most SMBs will need an email anyway, so offering a professional email option along with their website is a natural upsell that could generate additional revenue with minimal effort. The demand for professional email is often already there -you simply need to highlight its benefits.

Let’s explore how you can position business email to your clients.

Business email selling points

Here are some key selling points you can share with your SMB clients when offering business email:

Selling point #1: Show your professionalism with a custom email domain

For any business, first impressions matter. A custom domain email immediately tells customers that the business is serious and credible. For example, using a business-specific email like info@bettyshairdresser.com is more professional than using a free email account from providers like Gmail. This not only looks more legitimate but also helps reinforce the business's brand identity in every email they send.

Selling point #2: Outsource security to a provider who knows what they're doing

Security is a concern for businesses of all sizes, and SMBs are no exception. Offering a business email service that comes with best-in-class security features can give your clients peace of mind, knowing their communications and sensitive business information are protected.

As an example, Mono Solutions partner with OpenSRS for email, which means we (and in extension our partners and their clients) can outsource security to them. As experts on email security, they maintain protection against spam and viruses with robust email filtering. They also have an in-house spam abuse team whose job it is to take care of the complexities of dealing with spam.

Selling point #3: Get an easy overview of your inbox and emails with an intuitive interface

A business email service often comes with advanced organizational tools that free email providers can’t match. For instance, Mono's business email offers a three-section layout that includes folders, inbox, and email viewing panes. This makes it easier for your clients to navigate their inbox and folders without needing to close the email they are currently viewing. This type of organization is important for SMBs that rely on email for customer communication, project management, and internal operations.

Selling point #4: Stay organised with an integrated calendar

Another selling point is the integration of intuitive calendar features that sync with Android, Gmail, Mac OS X, iOS, and Outlook. With this functionality, SMB clients can easily schedule meetings, set reminders, and track tasks across multiple devices. This feature is especially useful for businesses that need to coordinate appointments with customers or manage internal meetings. The ability to sync calendars across platforms helps your clients stay organized and ensures they never miss an important event.

Selling point #5: Manage emails on the go with responsive layout

Many SMBs today operate on the go, and their email system should reflect that flexibility. Mono's business email features a responsive layout making it easy for clients to manage their emails from any device, whether they’re in the office or on the road. This mobile-friendliness is particularly appealing for businesses in industries like retail, hospitality, or services, where staying connected from a smartphone or tablet is important to day-to-day operations.

How to upsell email for Mono Partners

If you're using the Mono White-Label Website Platform, upselling business email to your SMB clients is incredibly simple. Mono allows you to add an email service directly to your clients’ subscription under their own account using the platform’s multisite management tool, RAI.

How to add an email subscription 

1. Ensure that the client has an active domain attached to their website.
2. Add the email subscription from RAI and configure the client’s login credentials and aliases.
3. Your client can then log in and start using their new business email immediately.
   
   

If you are not a partner, but would like to try the platform, or learn more about email, get in touch.

About Mono Solutions white label website platform

Mono empowers digital agencies, telcos, SaaS, and other resellers with an all-in-one website building solution and multi-site management tool. Mono focuses on the unique challenges and opportunities of digital resellers, our partners. We are not just a vendor. We are your business partner. Want to try our platform for yourself? Get a trial today.